Where Every Call Begins with a Moment of Magic
Sonus turns ordinary ringback tones into unforgettable experiences. Built for telecom operators, content creators, and brands — transforming the ringback moment into a space for expression, connection, and monetization.
About Sonus
Sonus is a next-generation Caller Ring Back Tone (CRBT) platform that redefines how people experience phone calls. It blends personalization, entertainment, and promotion — letting every ring tell a story.
From individual tone dedications to full-scale brand campaigns, Sonus bridges creativity and technology to create a richer, more human calling experience.
Personalization
Every ring, uniquely yours
Entertainment
Engage with every call
Promotion
Brand moments at scale
Monetization
New revenue streams
Key Features
Powerful capabilities tailored for every stakeholder in the CRBT ecosystem
For Subscribers
Express Yourself in Every Ring
Start Copy Tone
Love what you hear? Press one key to make it yours instantly.
Tone Dedications
Send songs or personalized tones to friends and loved ones.
Event & Occasion Tones
Celebrate birthdays, holidays, or moments that matter.
Jukebox Mode
Rotate tones daily or by mood.
Gift & Share
Surprise friends with tones or theme packs.
Self-Service Access
Manage tones anytime via app, USSD, or web portal.
Every call becomes a personal soundtrack.
For Operators
Engage. Retain. Monetize.
Dynamic CRBT Management
Run seasonal, event-based, or targeted tone campaigns.
AI-Driven Recommendations
Launch targeted AI-guided campaigns that boost ARPU.
Real-Time BI
See real-time BI on tone adoption, revenue, and audience trends.
Smart Engagement
Use smart nudges to reduce churn and lift satisfaction.
Promotional Campaigns
Launch sponsored tones or pre-announcement ads for brands.
Flexible Pricing
Subscriptions, pay-per-tone, freemium, or ad-sponsored models.
Performance Insights
Real-time reports on tone popularity, usage, and revenue.
Multi-Channel Reach
Offer tones via SMS, IVR, app, or portal.
Sonus turns engagement into revenue — seamlessly.
For Content Providers & Brands
Your sound. Your reach. Amplified.
Audience Analytics
Understand your audience with clear engagement analytics.
Prove ROI
Prove ROI with campaign lift and reach metrics.
Data-Backed Insights
Optimize releases with data-backed recommendations.
Open Partner APIs
Upload, promote, and manage tones through a secure API.
Campaign Automation
Schedule releases, contests, or promotional tone drops.
Engagement Metrics
Measure engagement, reach, and tone adoption.
Corporate Branding
Add your sonic identity to millions of daily calls.
Revenue Sharing
Transparent, automated partner payouts.
Your sound. Your reach. Amplified.
Why Choose Sonus?
Personalized Experiences
Each caller hears something unique.
Powerful Monetization
New revenue streams through tones, ads, and gifting.
Brand Integration
Turn every call into a micro-campaign moment.
Simple Integration
APIs, plug-and-play tools, and ready deployment.
Future-Proof
Built for VoLTE, 5G, and cloud operators.
Platform Dashboard
2.4M
$847K
125K+ Tones
Built for Every Stakeholder
Tailored solutions that deliver value across the entire CRBT ecosystem
For Telecom Operators
- Increase ARPU with new revenue streams
- Reduce subscriber churn with engaging content
- Launch campaigns in minutes, not weeks
- Full integration with existing BSS/OSS systems
For Content Providers
- Monetize your catalogue globally
- Real-time royalty tracking and reporting
- Reach millions of engaged listeners
- Automated content distribution and updates
For Subscribers
- Personalize every call moment
- Discover new music and artists
- Easy management via app or USSD
- Surprise callers with your style
The Sonus Promise
We believe every ring can create value — emotional, cultural, and commercial.
Sonus transforms those few seconds before "Hello" into a canvas for creativity and connection.
Sonus Systems — Turning every ring into a story.
Ready to Engage Your Subscribers in a Whole New Way?
Let's turn call waiting into your next growth channel.